Privacy Notice

At DIAMOND AUTO GROUP (“DAG”), we value your trust and respect your right to privacy. Protecting your personal data is part of how we take care of our customers. This Privacy Notice explains, in clear and simple terms, what personal information we collect, why we collect it, how we protect it, and how you can exercise your rights.

We collect and process personal data in accordance with Republic Act No. 10173, also known as the Data Privacy Act of 2012, and the rules, regulations, and advisories of the National Privacy Commission (NPC).

DIAMOND AUTO GROUP includes DIAMOND MOTOR CORPORATION and KCARS INC.

Published: September 2018
Last Updated: September 2025

Your Consent

When you use our website, submit an inquiry, apply for a service, or otherwise provide your personal data to us, you confirm that you have read, understood, and agreed to the collection, use, and processing of your personal data as described in this Privacy Notice. Providing personal data allows us to respond to your requests and serve you better. If you choose not to provide certain information, some services or features may not be available. If you have questions or concerns, we encourage you to reach out—we’re happy to help.

 

Purpose of Use:
​

 

What Personal Data We Collect

We collect personal data when you interact with us, whether in person or online—at our dealerships, during offsite events and road shows, or through our website and social media pages. The personal data we may collect includes:

• Your name, home or billing address, contact number, and email address
• Customer identification details and supporting documents
• Financial information needed to process purchases, services, or financing
• Information you voluntarily share through inquiry forms, surveys, or messages

For example, when you use our Contact Us form, we may ask for:

• Name
• Email address
• Contact number
• Preferred branch
• Subject and message

We collect only the information that is relevant and necessary for the purpose of assisting you.

Why We Collect and Use Your Personal Data

We collect and use your personal data only for declared, specific, and legitimate purposes, including:

• Responding to your inquiries, requests, and feedback
• Processing vehicle purchases, services, repairs, and related transactions
• Providing after-sales support and customer care
• Sending preventive maintenance reminders, warranty notices, recalls, and service updates
• Improving our products, services, and overall customer experience
• Complying with legal, regulatory, tax, and contractual requirements

How your personal data is used depends on the nature of your interaction or transaction with us.

Sharing and Disclosure of Personal Data

Your privacy matters to us. We do not sell your personal data. Your information may be shared only when necessary and only with:

• Authorized personnel within DIAMOND AUTO GROUP
• Trusted service providers and business partners who help us deliver our services
• Accredited financial institutions, if you apply for financing, and solely for loan evaluation, processing, and approval

All third parties who handle your personal data are required to protect it and use it only for its intended purpose, in line with the Data Privacy Act.

How We Protect Your Personal Data

We take the protection of your personal data seriously. We apply appropriate organizational, physical, and technical safeguards to help prevent unauthorized access, misuse, loss, or disclosure. These safeguards include:

• Restricted and biometric-controlled access to facilities and systems
• User access controls and authentication measures
• Secure filing systems and encrypted electronic storage
• Regular employee awareness and training on proper data handling

We also encourage you to do your part by keeping your personal information accurate and protecting your own credentials.

How Long We Keep Your Personal Data

We retain personal data only for as long as necessary to fulfill the purpose for which it was collected, or as required by law. In general:

• Financial documents are retained for up to one (1) year after transaction completion
• Service and repair records are retained for up to ten (10) years, in compliance with tax and regulatory requirements
• Vehicle-related information, such as VIN and service history, may be retained longer to support technical, safety, warranty, and recall requirements

When personal data is no longer needed, it is securely disposed of or anonymized to prevent further use or unauthorized access.

Your Rights as a Data Subject

Under the Data Privacy Act of 2012, you have the right to:

• Be informed about how your personal data is collected and processed
• Access your personal data on record
• Correct inaccurate, incomplete, or outdated information
• Object to the processing of your personal data in certain situations
• Request deletion, blocking, or removal of data, when legally allowed
• Data portability, or a copy of your electronically processed data
• Claim damages for violations of your data privacy rights
• File a complaint with the National Privacy Commission

These rights may also be exercised by lawful heirs or authorized representatives, where applicable.